Reassessing Online Coupon Distribution

Even though coupons can significantly boost online sales, they often have a reputation for delivering low-quality customers. This is most likely because online retailers predominantly distribute them through coupon and deal sites, which attract bargain-hunting shoppers with low lifetime values. With a little re-thinking on distribution, though, you can use coupons to attract targeted, high-quality [...]

Point of Sale Advertising

I was at Costco a few weeks ago standing at the register with a shopping cart full of items — a new basketball, a Swiffer duster, etc — when I saw something pretty interesting: Costco is selling Starbucks gift cards for 20% off ($100 of gift cards for $79.99). Why would Starbucks do this? Because [...]