Are software companies overlooking a valuable strategy for increasing conversions?

With average industry conversion rates as low as 1-2%, converting free or trial users is a challenge for just about every software company. (And it’s also why Avangate says hammers sell better than software). Many software companies increase conversion rates by streamlining their product pages, sending e-mail campaigns to expired trial users, and implementing creative [...]

TrialPay’s Best Of Web (BOW) Awards

Best Placement: Bitberry Software Welcome to TrialPay’s Best Of Web (BOW) Awards, where we recognize the savvy online merchants that best utilize TrialPay’s e-commerce solutions. This month we’re recognizing Bitberry Software for effectively using the TrialPay payment method alongside traditional payment methods. In Bitberry’s “Buy Now” page pictured above, customers can pay for BitZipper via [...]

TrialPay’s Best Of Web (BOW) Awards

Best Placement: Kinoma Welcome to TrialPay’s Best Of Web (BOW) Awards, where we recognize the savvy online merchants that best utilize TrialPay’s e-commerce solutions. This month we’re honoring Kinoma for their highly effective use of one of our top touchpoints, the direct placement of TrialPay as a payment method. Kinoma consistently places a “Checkout with [...]

TrialPay’s Best Of Web Awards

IObit: Best Web Placement Welcome to TrialPay’s Best Of Web (BOW) Awards, where we recognize the savvy online merchants that best utilize TrialPay’s e-commerce solutions. This month we’re honoring IObit for their highly effective and creative Web site banner, pictured below. IObit’s banner, which offers customers a chance to get Advanced System Care PRO for [...]

TrialPay’s Best Of Web (BOW) Awards

Lavasoft: Best Download Interstitial Welcome to TrialPay’s Best Of Web (BOW) Awards, where we recognize the savvy online merchants that best utilize TrialPay’s e-commerce solutions. This month we’re honoring Lavasoft for their successful implementation of one of our top touchpoints, the Download Interstitial. TrialPay’s Download Interstitials help online merchants convert customers before they have a [...]

The Benefits of Bundles

I recently received an e-mail promotion from H&R Block, which bundled TaxCut Premium Federal 2008 with Laplink PCsync, Laplink PCmover and Webroot Spy Sweeper—all for just $69.95. Plus they threw in a free laptop case. Had these products been purchased separately, they would have cost more than $200. TaxCut on its own costs just $34.95. [...]

Purchase Incentives: Increase Sales and Boost Brand Loyalty

When software companies launch new products, they often undergo the painful task of offering discounts in order to generate consumer interest—which risks the chance of instant brand degradation. But a few years ago, when I handled e-commerce sales for a small software company, I offered a purchase incentive that allowed several top software companies to [...]

Recurring Billing vs. Upgrades

Once upon a time, software companies made a big chunk of their money on upgrades. Every year or two (or four, if you’re Microsoft), you release a new version of your product that has new features, better speed, improved functionality, etc, and a big chunk of your user base would empty their wallets to upgrade. [...]