Reassessing Online Coupon Distribution

Even though coupons can significantly boost online sales, they often have a reputation for delivering low-quality customers. This is most likely because online retailers predominantly distribute them through coupon and deal sites, which attract bargain-hunting shoppers with low lifetime values. With a little re-thinking on distribution, though, you can use coupons to attract targeted, high-quality [...]

Coupons on GrubHub.com

The other day, I ordered my lunch from GrubHub.com, an ingenious Web site that helps hungry and busy (or lazy) professionals like me discover which nearby restaurants will deliver. While selecting my usual General Gau’s Chicken and beef fried rice from a local Chinese food restaurant, I was offered several coupons: Spend $30 and Get [...]

Dude, where’s my coupon?

Following up on my last blog entry in which I talked about some of the benefits of using coupons (intelligent price segmentation by contacting customers after they failed to initially purchase), I thought I’d address the topic of how to implement a coupon process. Or rather, how not to. How many times have you been [...]

How Coupons Boost Online Sales – A Case Study

Merchants are always searching for new ways to increase revenue, to overcome that final hurdle in getting customers to pay. Not surprisingly, sometimes people won’t pay for something because the price is just too high for their taste or budget.One way to overcome the pricing hurdle is to offer varying prices to different customers for [...]