Get What You Pay For: Why CPA Advertising is the Best

There are several ways for online marketers to advertise, but from a risk/reward standpoint, Cost Per Acquisition (CPA) beats them all. But before I explain why, let’s first examine other online advertising methods and see what they give you for your money from a customer standpoint. Cost Per Mille (CPM) allows advertisers to pay a [...]

The End of Brand Advertising

Part I: Will Free Content Go Down With It? The Internet has witnessed the conversion of analog advertising dollars into digital advertising pennies (credit due to Jeff Zucker at NBC for “coining” that metaphor). Despite the fact that a viewer is always just a “click away” on the Internet, online advertisements command only a fraction [...]

Purchase Incentives: Increase Sales and Boost Brand Loyalty

When software companies launch new products, they often undergo the painful task of offering discounts in order to generate consumer interest—which risks the chance of instant brand degradation. But a few years ago, when I handled e-commerce sales for a small software company, I offered a purchase incentive that allowed several top software companies to [...]