What Women Want

If you think it’s Mel Gibson, think again. Women want games, especially games of the social and casual variety. Let’s take a look at the facts: Female Facebook users outnumber their male counterparts in every age bracket. According to a study conducted by ShesConnected Multimedia, 36% of women would give up chocolate, Prada, and their [...]

Online Games: What to Do When Players Won’t Pay

Interactive marketing firm Future Ads found in a recent study that 61% of online gamers are spending more time playing online games this year than last. But to the disappointment of game publishers, the industry’s recent rise in players doesn’t amount to higher sales—more than 80% are significantly cutting back on the amount they spend [...]

Online Shoppers Actively Seek Out Alternative Payment Methods, National Study Reveals

It’s no surprise that offering alternative ways to pay online increases a shopper’s willingness to purchase an item. But what retailers might not know is that more than half of online shoppers actively look for alternative payment methods when shopping online. In our 2008 Alternative Payments Survey, we found that 75% of online shoppers have [...]

How to Combat Downward Pricing Pressure of Casual Games

In a previous post, we discussed how offer completions can help game publishers monetize virtual currency. But game publishers don’t need virtual economies to benefit from offer completions. Ad-supported alternative payment platforms can help any game publisher effectively combat downward pricing pressure from users hesitant to directly pay for games. Preserve Your Retail Price When [...]