Refer A Friend, Earn Up To $250,000

Looking to make more money this quarter? Your Rolodex could be worth up to $250,000 per contact. Refer a new merchant to TrialPay and you’ll earn 5% of your referral’s transaction revenue within the first 6 months. As an added bonus, you can earn a $500 Amazon.com gift card for every referral that sells 50 [...]

TrialPay’s New Features – October 2009

TrialPay’s elite team is constantly improving our state-of-the-art platform to maximize our merchants’ margins and increase conversion rates. We push dozens of new features every month. Here are a couple of new features we pushed live in October: Stored Credit Card Option for Faster Checkouts Customers who purchase virtual currency or subscriptions with their credit [...]

E-mail Marketing, Social Media and Mobile Devices, Oh My!

When researchers at the Nielsen Company set out to prove that social media has a negative impact on how much we e-mail, they had no idea that the test would prove the exact opposite of what they hypothesized. Based on their findings, it’s evident that the more consumers use social media, the more they are [...]

Harvesting Virtual Acorns in East Asia: A Study of Virtual Goods Internationalization

Many app developers have been focusing their efforts on reaching the global community by translating their apps, and this move is certainly appropriate considering that 70% of Facebook’s recent growth has been occurring internationally. But it’s not just that users around the world are joining social networks. It’s that they’re becoming active members of social [...]

Best Practices for Businesses on Twitter

Twitter one of the fastest growing social networking sites on the Web. Not too long ago, people scratched their heads wondering exactly what Twitter is; now it’s baffling when a well-known business doesn’t have a presence on the site. With nearly ten thousand new accounts opened each day, Twitter is a great way to boost [...]

Five Tips for a Successful Facebook Fan Page

Facebook isn’t just a household name for 250 million users around the world; it’s also an important marketing strategy used by thousands of businesses. More than 8 million users become fans of Facebook Pages each day, which means Facebook fan pages are a valuable way to reach new customers and boost your brand. Ensure Relevancy [...]

TrialPay’s Best Of Web (BOW) Awards

Best In-Game Placements: Watercooler Welcome to TrialPay’s Best Of Web (BOW) Awards, where we recognize the savvy online merchants that best utilize TrialPay’s e-commerce solutions. This month we’re putting the spotlight on Watercooler for optimizing ad placements in its newest Facebook applications FanSection Fantasy Football 2009 and $20K Football Challenge. Over 27 million Americans are [...]

While sales of AAA titles decline, social games explode with micro-transaction monetization models

This year, the games industry has seen the biggest sales decline since 2000—with budget-minded consumers dramatically cutting back on console games, and a dwindling demand resulting in a very low number of AAA titles being released. Meanwhile, social games are thriving despite the recession. While sales of AAA titles decline, social games are growing so [...]

Are software companies overlooking a valuable strategy for increasing conversions?

With average industry conversion rates as low as 1-2%, converting free or trial users is a challenge for just about every software company. (And it’s also why Avangate says hammers sell better than software). Many software companies increase conversion rates by streamlining their product pages, sending e-mail campaigns to expired trial users, and implementing creative [...]

New Features for Social Gaming Partners

At Casual Connect Seattle, we announced the launch of our monetization platform for social and casual game developers, and we thought we’d quickly outline the new features available for our gaming partners. Our new monetization platform maximizes profits for publishers of social apps and casual games, and offers the largest payouts, broadest capabilities and best [...]